Articles

Research done recently points to the rise of Individual Social Responsibility or ISR. ISR is an integral part of peoples’ daily lives encompassing a broad range of activities beyond volunteering, including their environmental footprint, purchasing decisions, choice of employer,...

Running a non-profit organization and fostering donor engagement can be tricky given how diverse your approach must be to appeal to various demographics. Connecting with millennials and getting them to get behind your cause is critical to succeeding as...

As a nonprofit organization, it is important you thank your most loyal supporters and make all old and new donors feel appreciated. This act of recognition can build a strong and lasting relationship with donors, therefore, leading to continuous...

This article focuses on the 1:1 donor journey and the importance of personalization. An easy way of reaching out to prospective donors online is by personalization; from email marketing to recommendations from donors.Personalization also plays an important role in...

In this ever-changing nonprofit industry, donor engagement is arguably the most important part of the process of managing a nonprofit. But what does donor engagement really mean? According to Micheal Stein of TechSoup, donor engagement and retention refers to...