Articles

The fact of the matter is, advertising is not cheap. Most of the time free advertising is ineffective, and over saturated. Leave it to Google Ad Grants to fill in those gaps. If you are a qualifying nonprofit you’ll...

The internet is beginning to look like one large picture book. With Instagram, Facebook, and Pinterest all having dominating platforms based around images, much of the online world is starting to follow suit. There is now an expectation of...

The ability to engage an audience is becoming increasingly difficult with the large amount of advertising media we encounter on a daily basis. People’s inclination to gloss over advertisements that embody a “cookie cutter” marketing strategy, stems from the...

With another decade behind us we can start looking towards the future of Nonprofits. In this shifting landscape we can expect to see a new set of trends for the year of 2020. Staying on top of current trends...

Social fundraising is the ability to reach more people, in less time, through popular online platforms like Facebook or Twitter. This should lead to higher engagement as well as conversion.     Like all other forms of fundraising, social...

Implementing a Data Integration strategy is critical to operational efficiency in the 21st century. Being proactive about data lets you avoid complications down the road and ensure that your Nonprofit data is as reliable as possible     While...

In recent years, a new type of crowdfunding has become prevalent called Peer to Peer Fundraising (P2P) has gained traction. Today we're going to break down what P2P is and how you can use to further your organizations mission....

Monthly donors end up making a massive impact on your yearly contributions. So the question remains is how do you do that? How do you turn your annual givers into monthly supporters?       Here are 4 tips...

Traditional marketing methods aren’t as effective today. People avoid ads as much as possible because they are constantly bombarded with aggressive marketing tactics.     Marketing your nonprofit in an effective manner that allows you to build trust with...

If you are a charity operating out of the United States, the requirement for what should be shown on a tax receipt for charitable contributions is different from Canadian Standards.     The receipt or the written acknowledgment required...