Monthly donors end up making a massive impact on your yearly contributions. So the question remains is how do you do that? How do you turn your annual givers into monthly supporters?
Here are 4 tips for conversion
- Make sure your giving form asks what type of contribution the donor wants to make (“Do you want to give us a monthly contribution?”). Whenever you’re asking for money, ask for the monthly pledge, not just a one-time donation.
- Revisit the language you’re using in your content. Frame your appeal in such a way that it’s a win-win situation: monthly donations for you, convenience and budgeting for your donors.
- Package the appeal in an exciting way. Tie this idea of excitement to a tangible item, like a monthly initiative that appeals to that specific donor. Remember: To increase charitable donations, you should appeal to the heart, not the head.
- Don’t be afraid to ask for a monthly gift of support after someone completes a one-time transaction. It can be ingrained as a nice thank-you message: “Thank you so much for making a one-time contribution. This is how you can put your support to work for us each and every month. Would you consider becoming a monthly supporter?”.