In recent years, a new type of crowdfunding has become prevalent called Peer to Peer Fundraising (P2P) has gained traction. Today we’re going to break down what P2P is and how you can use to further your organizations mission.
Peer-to-peer fundraising is a multi-tiered approach to crowdfunding. This means individuals can create personal fundraising page for specific ongoing campaigns. The individual shares his or her page with friends, family and community members for donations.
Peer-to-peer fundraising is “multi-tier,” so an organization can empower its donors to create personal fundraising pages and raise money on its behalf. This ability to draw on your network’s network can increase donations and allow you to reach new pools of donors that might have been inaccessible otherwise.
Rather than banking on instant mass appeal, peer-to-peer fundraising campaigns build momentum by engaging and activating fundraisers, who then reach out to their own networks for support.
Fundraisers have high personal buy-in: One of the main components of peer-to-peer is the ability it gives fundraisers to individualize the cause and explain why it matters to them. Supporters can connect their own beliefs, values, and identity to your mission, and their personal fundraising pages become a vehicle for them to express their story in their own words.
Peer-to-peer campaigns also increase trust between your organization and new potential donors as they learn about your campaign through another peer fundraiser page. People are more likely to donate to a cause their friend or family feels strongly about, so allowing others to fundraise for you can be an amazing way to grow your supporter base.
To get individuals even more excited about a campaign, you can encourage them to fundraise as a team. Each team member makes their personal page but all stay connected and support each other.
Micharity offers a strong P2P solution that you can use to get supporters excited about your campaign.
